So, what's the big idea? That's what the Donny Deutsch asks every night on CNBC.

And now he's taken his show on the road to see what real people think of some new products.

The segment, "Will it play in Peoria?" will air in tonight's show.

Gina Morss talked to Donny Deutsch earlier this morning.

Donny Deutsch, the host of the Big Idea, said, "We're testing something called "Hey Buddy" which is basically a vending machine for doggy products...so we'll see how Peoria feels about that."

"We have a concept...it's a bikini, but it's made of vintage rock t-shirts. I personally like that one...but once again we'll see, will it play in Peoria?"

Visitors to Cyd's in Peoria can test out the products and give their opinions.

Viewers can also vote on whether or not the new ideas could become million-dollar products.

"The Big Idea with Donny Deutsch" airs weeknights at 9:00 p.m. on CNBC.